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Office of University Publications
1050 W. NASA Blvd., Suite 140,
Melbourne, FL 32901
Phone (321) 674-8963
Fax (321) 674-8606
E-mail: kkwong@fit.edu

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Color Palette

APPROVED COLOR PALETTE
FOR PRINT JOBS
print colors
APPROVED COLOR PALETTE
FOR WEB JOBS
web colors

The university seal can be reproduced either in one or two colors. Gold foil can be used as an option for the one-color seal. The two-color version should be printed in PMS 202 (crimson) and PMS 871 (gold), with the appropriate color breaks from the digital file. No other two-color versions are allowed without special permission from the Office of University Publications.

When possible, the wordmark should be printed in black. However, it can be reproduced in any one solid (100%) dark color, as applicable to the design. It must not be broken down into two or more colors, nor should it be outlined, shaded, screened or modified in any way.

The panther logo can be reproduced in one, two or three colors. PMS 202 is the crimson color, PMS 121 is the sun gold color, and black completes the three-color approach.

In a two-color layout, using crimson and black, the "sun" may be printed as a 40% black to enhance the design, but save costs on running a third color of ink. At the discretion of the designer, PMS 424 can substitute for black or 40% black on two-color designs.

Anyone needing additional technical specifications for these logos should contact the Office of University Publications for assistance.

The approved color palette for Florida Tech's Web templates (available online at www.fit.edu/templates) was chosen from the Web-safe color spectrum to most closely match the PMS color palette. Accent colors may be used on Web pages as appropriate. Visit www.fit.edu/upub for the Web template guidelines.

Graphic Identity
Introduction
The importance of Branding
University Signature
University Wordmark
University Seal
Panther Logo
50th Anniverary Logo and Insignia
Color Palette
Event-specific Marks
Writing Guidelines
Program Growth
Web Standards
 
Resources

Download graphic identity manual


Request university seal


Request the university seal or university signature

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