Office of University Publications
1050 W. NASA Blvd., Suite 140,
Melbourne, FL 32901
Phone (321) 674-8963
Fax (321) 674-8606
E-mail: kkwong@fit.edu
The University Signature
The university signature consists of the
wordmark (the words Florida Institute of Technology as a
graphic element) and the university seal. This signature
serves to clearly identify the university on all publications.
Lack of a clear graphic identity or inconsistent use of that
identity can create confusion and misunderstanding.
The university signature should be used
on publications aimed primarily at external audiences, including
the media, governmental entities, prospective students, alumni,
donors and corporations, and other audiences outside of the
general university population.
The authorized configurations shown in this Graphic Identity Policy are
the only approved variations of the university signature.
The university signature is used
for the following:
• Recruiting
materials
• Catalogs
• Financial aid materials
• Career services materials
• Institutional advancement materials
• Faculty handbook
• Certificates, diplomas and awards
• Class schedules
• Commencement
programs
• Departmental brochures
• Invitations
• Official university stationery and business cards
• Alumni publications
• Newspaper and magazine advertising
(as appropriate within available space)
• Display posters for conferences, seminars, etc.
• Top-level Web pages
The following policies apply when
using the signature:
The university signature should be applied to the front
outside cover of appropriate printed materials.
When the university signature is not applied to the
front outside cover, it should be applied to the outside
back cover of printed materials.
The university signature should also appear in all return
address blocks (also wordmark can be used).
The university signature should not be used as part
of the nameplate on a newsletter or other serial publication.
The university signature must not be placed close to
or over distracting design elements and must not become
part of a larger pattern or design element.
The university signature should be reproduced only from
official university artwork.
It is unacceptable to change any aspect of the seal
and/or wordmark, and their proportionate relationship in
size and spacing.
Use only an approved digital image of the university
signature, available at www.fit.edu/upub/identity.html or
from the Office of University Publications. It is easily
imported as a graphic into any publishing software. Do
not attempt to re-create this mark (by scanning, redrawing
or typing) or substitute another.
