Signage and Wayfinding

University signage guidelines seek to enhance campus wayfinding, optimize readability, reduce clutter, establish an information hierarchy, use resources wisely and support the campus aesthetic.

Campus branding is achieved through a number of tactics beyond placement of the university logo. In our efforts to create a sense of place and achieve our overall wayfinding goals, the university logo is used strategically on signage as follows.

The university logo is used on:

Monument signage
Post and panel signage
As needed to identify off-campus properties

If desired, but not required, the university logo or a subunit logo may be used on window vinyl for office doors.

The university logo is not used on:

Wall signage
Office nameplates and room numbers
Wall-mounted exterior signage on campus buildings (except in special cases at the discretion of the president)
Fixtures and equipment (such as paper towel dispensers, soap dispensers, toilet paper holders, etc.)

Graphic Identity of Signage

Post and panel signage

Image of a campus post and panel sign layout

White background between gray metal poles
Sans serif lettering, using initial caps
Tagline logo, centered, at the bottom of the panel

Wall signage

In general, wayfinding signage/office labeling is affixed to the door. New wall-mounted campus signage is discouraged. Where possible based on wall surface material and required repair work as determined by Facilities, existing wall-mounted signage will be removed.

In instances when removal is not feasible, Marketing and Facilities will collaborate on appropriate replacement installations using these standards.

Example of campus wall signage

White acrylic background
Sans serif lettering, using initial caps, room number in Crimson, office name in black
No other graphics

Emergency response signage

- Beginning in 2025, all first-floor exterior doors have 5” square emergency response signage centered above the door.

On-building lettering

Photo of the building lettering on L3Harris Commons

Sans serif lettering, using all caps
Engraved lettering may be used where architecturally appropriate
At the discretion of the president, logos may adorn buildings outside of the contiguous campus if they have been determined to have significant value for brand visibility.