Trademarks, Licensing And Co-branding

Trademark Information

The name, marks and image of Florida Institute of Technology cannot be used to imply or suggest endorsement of any product or service not provided by the university. The university’s signature, seal and other marks are registered and protected by law. Individuals and organizations outside the university who wish to use any of the official marks must first obtain written permission for use by contacting the Office of Marketing and Communications.

Licensing

A trademark licensing program gives the university control over its logos and marks, thus ensuring the quality and consistency of all uses and merchandise. Anyone wishing to use the signatures, logos and symbols of the university must first obtain written permission for use.

A Note About Co-branding

Co-branding occurs whenever any of the Florida Tech logos are used by authorized second parties in combination with their own logos or trademarks for the purpose of communicating a relationship between the two entities. This “sharing of the brand” can also occur when one or more departments on campus wish to place our logo alongside another organization’s logo. In general, the same graphic identity standards and policies that apply to the use of our signature marks alone, apply in cases of co-branding. In all instances, materials should be approved by the Office of Marketing and Communications prior to printing, production, sharing or distribution.